Author: admin
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Human nature, hybrid work, and company culture
(Disclaimer: I come from a privileged, upper middle class family. I live with my parents, have no financial and household responsibilities, and I am able to afford both the time and money spent in commuting, being at places, etc. The thoughts in this piece come from this very specific circumstance, and is in no way…
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Where does the compulsive need to compare come from?
Earlier this week, at a dinner, a friend asked me to read a couple of pages of a book before making a point. As I made my way through the words and sentences, they sat right next to me, proclaiming, thrice: “Oh I didn’t know you are such a slow reader.” “I think she [another…
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Social Media Is Not A Digital Bulletin Board
Over the last two years, as I have worked with or talked to organisations wanting to build their brand on the digital mediums, it’s become clear that while they want to pivot their communication efforts, putting story and people at the centre, they are not very equipped to do so. Most company pages look like…
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Navigating the Internet of Advice
The C4E Collective is a marketing communication agency, whose members index highly on keeping up with the latest essays, videos, thoughts leaders around the ideas, models, and frameworks of work-life, growth, designing your life, leadership lessons, business lessons, and more. I like to group most content discussed here, as Tech Bro Thoughts, or Tech Bro…
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Collect the dots before you connect the dots
Steve Jobs’ said this to Stanford, and the world absorbed it as its motto. “You can’t connect the dots looking forward; you can only connect them looking backwards,” he said, to eager students, pushing them to not over-plan their life, and take it as it comes. This idea of connecting the dots is not new – it…
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The rightful romanticisation of railways
It was a rainy morning in the early 2000s, when Harry Potter had become a big part of the Indian reading diet. My family and I had to leave our house to catch the train for our vacation to Gujarat, Rajkot, at my uncle’s house. By 10 am, I did not know what to carry…
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Why you should hire an internal journalist on priority
My first job was at an MBA institute, in the PR-Comms team on the admin side. Our job was to maintain the college social media; ensuring that the many many departments and programs were mentioned, the Dean’s speeches covered, special days and events celebrated and talked about. We would also work on the print magazines…
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Millennials, the internet, and a history of double identities
Snapchat, BeReal, Instagram, Twitter, LinkedIn, Facebook, Medium, Substack – the list of the places where I am regularly present on, is endless. I share photos, gifs, videos, texts of all manners, freely, flowingly, trusting, expressing (even sometimes when I know we should not). My opinions, however silly, stupid, profound, lame, uncool, cringe, unpopular, unrefined, go…
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Writing Challenge Day 5: #1000WordsofSummer
Today I woke up incredibly energised, with the kind of inner glow that comes when you spend a week eating clean, exercising, doing weights and cardio, having your micro nutrients and vitamin D3. There is a lightness in your step, like you’ve woken up from a long slumber and are ready to conquer the world. …
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Writing Challenge Day 1: #1000WordsofSummer
Stream of consciousness writing is hard work. You risk sounding dumber thank you want to be perceived.
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Age, agency, and being the older woman in a romance
About The Idea of You, Something In the Rain, and cougars
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Why more of us women need to be mentors
Men really are from Mars it would seem, and women from Venus. What does that mean at work?
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Dating apps and our algorithmic behaviours
Here’s how dating apps do a disservice; turning us all into caricatures of what we see and hear around us.
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Startups require a mindset shift before anything else
Taking an idea to business first requires a product-mindset-fit, not a product-market-fit.
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The Year of Chai, and not turning 30
Why be 30, or 29, or 28, when you can define your years in chai, pool, and co-working?
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A note of appreciation for our sparring partners
Here’s how sparring partners help you take action faster, and achieve your goals.
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Friend of six years: In unpaid praise of Tiny Change
Good planners must go beyond being a record of your task list; and help you as a life coach does.
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The journey of returning from a sabbatical
Sabbaticals from work are amazing. The real challenge is to return from them. Here are some ways to!
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The unspoken emotional cost of Indian weddings
Indian weddings are grand and expensive affairs. But what we don’t talk about is the emotional toll they take.
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EQ+IQ: A guide to finding your voice as a writer
We focus too much on our IQ to become better writers. Here’s how to access your EQ and channel it for your art.