Category: Business
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whose name is on the trophy?
A few years ago, I went for dinner with a bunch of colleagues to celebrate the birthday of one of us, let’s call them X. It was a fine place. We had not made a reservation so we did not know if we would get a seat. “Quick, everyone, pretend we are X’s entourage. We…
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Why you should hire an internal journalist on priority
My first job was at an MBA institute, in the PR-Comms team on the admin side. Our job was to maintain the college social media; ensuring that the many many departments and programs were mentioned, the Dean’s speeches covered, special days and events celebrated and talked about. We would also work on the print magazines…
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Startups require a mindset shift before anything else
Taking an idea to business first requires a product-mindset-fit, not a product-market-fit.